THE REAL SPIRIT OF AFRICAN PRIDE
COMPANY BACKGROUND
Established in 2006 and officially registered in 2007, I-Afrika Theatre Education is a distinguished organization headquartered in Tsakane - Ekurhuleni, Gauteng, South Africa. From its inception, the company has been a trailblazer in promoting arts education and cultural enrichment initiatives, becoming one of the few professional theatres owned and led by young black creatives in the townships. With a mission to transform the arts landscape and integrate it into the mainstream economy, I-Afrika Theatre Education is committed to nurturing artistic talent while driving economic empowerment and job creation among creatives.
In 2010, I-Afrika Theatre Education launched its inaugural project, Ezakithi music, laying the foundation for its commitment to nurturing artistic talent. The organization reached a significant milestone in 2015 with the inception of the First Ingoma Music and Dance project, which has since thrived, attracting participation from 108 groups comprising over 300 individual artists nationwide, with representation even extending to Botswana. With its extensive reach and impact, the project has been aptly named the Ingoma National Project.
Notably, during the lockdown period in 2021, the Ingoma project provided employment opportunities to 69 artists, demonstrating its resilience and impact within the creative sector. Furthermore, since 2016, I-Afrika Theatre Education has published three literature books, including "The Trial of Oliver Tambo," "Tsakane the Beginning," and "Zero Hour Operations," contributing significantly to cultural preservation and storytelling.
Additionally, the organization is running an internationally acclaimed production titled Ingoma the Musical, which employs 49 cast members and a creative team of 5 creatives, further solidifying its reputation as a leader in the South African arts community. With a rich history of accomplishments and a steadfast commitment to artistic excellence, I-Afrika Theatre Education continues to make profound contributions to the creative landscape of South Africa.
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Our mission is to inspire artistic excellence, drive innovation, and nurture talent while delivering high-quality services for sustainable growth and fair compensation.
Our MissionTo fulfil our vision, we are committed to:
• Cultivating the creative and artistic talents of our personnel, ensuring their continuous growth, and leaving a lasting impact on the arts landscape.
• Developing and executing effective research and marketing strategies to meet the evolving demands of the dynamic market.
• Delivering high-quality services to foster sustainable development.
• Striving for reasonable profitability to support ongoing growth, provide equitable compensation to our artists and staff, and deliver competitive returns to our stakeholders.
We strive to build a world-class arts institution that extends its influence across borders, garnering recognition both locally and globally.
Excitement:
We ignite fervour and enthusiasm, infusing each project with dynamic energy to inspire unparalleled creativity and innovation.
Collaboration:
We champion synergy and unified effort, harmonizing diverse talents and perspectives to craft innovative solutions and drive extraordinary results.
Respect:
We uphold diversity and integrity, fostering an inclusive culture where every individual is esteemed and empowered to excel.
Deliver:
We epitomize excellence and accountability, relentlessly pursuing perfect
The board of directors at I-Afrika Theatre Education comprises a cadre of seasoned professionals, each wielding extensive expertise and acumen within their respective domains. With pedigrees honed across diverse sectors of the arts and cultural landscape, they synergize their talents to drive the organization's strategic vision and operational prowess. From astute financial stewardship to visionary artistic direction, their collective leadership navigates the company through dynamic market landscapes and evolving industry trends. Unified by a steadfast dedication to excellence and innovation, the directors exemplify a corporate ethos grounded in efficiency, efficacy, and unwavering commitment to the organization's mission of artistic empowerment and societal enrichment.
